Advocacy Message Training

Your nursing experience can shape public policy, but only if your message is clear, focused, and easy to act on.

In this practical training, you will learn how to turn your knowledge and experience into concise advocacy messages for policymakers, news media, and other public audiences. You will use ANA\California’s Message Matrix to organize your ideas, lead with what matters, and make a direct ask.

Learning Objectives

You will learn how to:

• Craft a strong opening that quickly establishes why your issue matters

• Organize key points using ANA\California’s Message Matrix

• Adapt your message for different audiences and advocacy opportunities

• Make a clear, specific request that supports action

  
  

You will leave with a repeatable framework you can use to prepare for meetings, interviews, public comments, and other advocacy conversations.

About the Trainer

Jared Fesler

Director of Communications & Programs, ANA\California

Jared Fesler has 12 years of experience in marketing, communications, and public relations, including seven years supporting policy and advocacy campaigns that connect nursing expertise to public decisions. At ANA\California, he leads communications and programs and developed the organization’s Message Matrix and Advocacy Institute Fellowship. His work helps nurses turn complex issues into clear, practical messages for policymakers, news media, and the public. In this training, Jared will guide participants through a repeatable process for organizing their ideas, communicating why an issue matters, and making a clear request for action.