The Advocacy Message Matrix Lab

As a nurse, you are a credible, powerful voice.

Yet, translating your deep expertise into messages that influence policymakers, media, and the public can feel overwhelming and difficult to navigate the complexities.

The biggest barrier nurses face is:

• knowing what to say,

• in what order, and

• what language truly achieves influence.

This is not a lecture or presentation; it's a hands-on Lab.

Join the workshop that has already trained more than 250 nurses across California in the ANA\California Message Matrix. You’ll gain a practical, repeatable framework for crafting messages that inspire action and influence change.

Eliminate the uncertainty, stop worrying about "saying the wrong thing," and start leading the conversation with precision.

Learning Objectives:

By the end of this 2.0 CE workshop, you will be able to:

• Develop Your Influential Messages: Learn ANA\California’s proprietary advocacy message development formula for creating clear, action-driven messages that move people to act.

• Utilize the Message Matrix: Confidently use the ANA\California’s Message Matrix, a systematic framework to ensure your advocacy messages are concise, logical, and resonate with any audience.

• Draft Diverse Advocacy Content: Get expert guidance on drafting and adapting advocacy messages for different formats, including emails to legislators, organizational statements, presentations, and powerful Calls to Action (CTAs).

How This Training Prepares You

This workshop is engineered to overcome the core barriers nurses face in advocacy:

• A Proven Framework: Gives you a step-by-step framework to follow to prepare and draft messages and key talking points for any advocacy or media opportunity.

• Clarity on Complex Issues: Provides concrete guidance on how to structure conversations and break down complex healthcare and policy issues for maximum influence.

• Confidence & Knowledge: Helps you overcome the lack of knowledge, skills, and confidence by teaching you the exact messaging that resonates and influences decision-makers.

What You’ll Get:

This is an investment in your leadership and professional influence:

• Message Matrix Downloadable & Fillable Template: Walk away with the ANA\California’s proprietary Message Matrix template; your essential tool for every future advocacy opportunity.

• Personalized Drafting Help: Receive personalized guidance on your specific topic and direct assistance in filling out your matrix during the workshop.

• Plug-and-Play Communication Templates: Access ready-to-use templates for emails to legislators, organizational statements, presentations, and impactful Calls to Action (CTAs) that help you put your message into motion.

• 2.0 CE Contact Hours: Earn continuing education credits while mastering this critical skill.

What's Different This Time:

You may have joined our Advocacy Message and Media Training before. We covered the on-camera checklist, 15-second introductions, and the Message Matrix fundamentals.

This Lab is different. It is a working session where you build your message, live, with us.

• Come prepared with one policy topic or campaign.

• Work time with ANA\California’s communications team for real-time edits.

• Leave with your personal Message Matrix fully filled out.

• Get quick peer feedback to pressure-test your message.

• Walk away with tailored templates ready for immediate use.

Bring your topic, a clear goal, and a short story or example. Be ready to work.

Trainer: Jared Fesler

Director of Communications & Programs, ANA\California

Jared Fesler brings over a decade of experience in strategic communications, with a deep focus on amplifying the impact of nurses in public and political spheres. As the key architect behind ANA\California’s signature Message Matrix and a driving force in the Advocacy and Media Institutes, he has a proven track record of equipping nurses to lead impactful policy campaigns. Jared specializes in taking complex issues, from staffing and documentation to AI and health equity and translating them into clear, compelling, and actionable advocacy messages. In this workshop, Jared will provide the expert, step-by-step guidance you need to finally master your message properly without being afraid.